SPONSORSHIP OPPORTUNITIES
Seattle Pride Hockey Association produces and hosts the annual Seattle Pride Classic ice hockey tournament – which is one of three largest pride ice hockey tournaments produced globally. Our tournament has been showcased on local and national media, including NBC Sports, KIRO 7, The Seattle Times, USA Hockey, Hockey News, Good Morning America, and others. Check out our Press resources.
OUR MISSION
Seattle Pride Hockey Association is a 501(c)(3) committed to promoting and advocating for diversity and inclusion in the Pacific Northwest ice hockey community.
We believe hockey is for everyone.
SEATTLE PRIDE CLASSIC 2023 METRICS
More teams.
More hockey.
More inclusive.
Added more space for a total of 18 teams
Year two of the Alaska Airlines: All Stars of Pride game
Three pride-themed conferences
Year two at the Kraken Community Iceplex
Team Trans brought two teams along
First-of-its-kind scholarship program, sponsored by HockeyWolf
Nearly 300 total participants
Involvement from four professional players
Greater involvement from the NHL
Sports management Masters intern with elevated role
More social events before, during, and after
Larger and more strategic volunteer base
BY THE NUMBERS
For a THIRD YEAR IN A ROW
100% of participants would play again in 2024Nearly two-thirds of participants identified as LGBTQ+, our highest yet!
55% of participants were Female or Non-binary
99% of participants ranked the overall experience
“Excellent” (85%) or “Good” (14%)
3 out of 4 participants rated the overall value of SPC23 as Excellent
Nearly 3 in 10 participants traveled from outside of Washington state
Est. 155K–170K unique views
across social/web/event/media
Est. 2.9MM–3.1MM earned impressions across social/web/event/media
10 email campaigns totaling over 6,000 opens
3K+ unique visits w/ an average time on page over 3 mins
10 in-stadium signage postings, estimated 3K impressions
40 in-game shoutouts (across 36 games) reaching 1.5K spectators
1.2K+ impressions across player forms and communications
TESTIMONIALS
These testimonials are a testament to the work that the team at Seattle Pride Hockey Association is doing in the community.
This was the first time I've felt comfortable saying "My girlfriend is sitting in the stands watching". Growing up in Seattle meant that I rarely experienced any homophobia but moving to rural Pennsylvania has meant that I see it in lockerooms and other moments.
I had heard amazing things from past participants. This was the first year I was able to join. All my already high expectations were met or exceeded. THANK YOU to all the organizers, volunteers, pros, sponsors, etc. for making this happen. There is nothing else like it. Universe willing, I'll be back every year from now on!
Y'all truly did a fantastic job. The planning, the layout, the scholarships and managing everything that came your way was truly amazing. Thank you for in. It made for an experience I'll never forget, and a tournament I hope I'll be able to come all of the work you put back to year after year.
YOUR BRAND CAN BE PART OF OUR TOURNAMENT EXPERIENCE
- PURCHASE SPONSORSHIP PACKAGES
- DONATE PRODUCT, SERVICES AND/OR SWAG
- HOST AN EVENT
INTERESTED IN WORKING WITH US?
We enjoy partnering with brands that share in our Mission and Pillars to grow hockey into a more equitable and diverse sport. If you’d like to obtain additional information, please contact us below.
